Last updated November 2026

Privacy

This notice explains how Hicupp Technologies ("Hicupp", "we") handles personal information in Mocha, the iPhone app that makes slideshows and short videos for social media, and on this website.

What we collect

What you give us. The product details, topics and scripts you type; the photos and screen recordings you upload as references; and the slideshows and videos made for you.

Your account. You can use Mocha without an account, in which case we know your device by a random identifier the app creates. If you sign in with Apple, we receive Apple's identifier for you and, if you choose to share it, your email address.

Purchases. Apple processes payments. We receive which plan or credit pack you bought and when, not your card details.

How the app is used. Which screens and features are used, and whether a generation finished or failed, linked to your identifier.

Advertising measurement. If you allow tracking when the app asks, your device's advertising identifier is used to measure which ads bring people to Mocha. If you do not allow it, that identifier is not collected, and Mocha works the same.

This website. It sets no cookies and has no analytics. Our host, Cloudflare, processes your IP address to deliver the page.

How we use it

To make the slideshows and videos you ask for, keep your projects and credits, provide support and refunds, understand which features work, and measure our advertising. We do not sell your personal information, and we do not use your uploads or your finished posts to train AI models.

Who processes it for us

Your text and uploads are sent to the services that generate your content: Anthropic (writing and checks), Sume and the model makers it routes to (images and video), and Fish Audio (voice). Cloudflare hosts the service and stores your files. Apple and RevenueCat handle purchases. PostHog provides usage analytics. AppsFlyer provides advertising measurement. Each handles data under its own privacy terms.

How long we keep it

Projects and credit history are kept until you delete your account. Files you upload as references are removed after 30 days.

Your choices

You can delete your account, or everything kept for your device if you have not signed in, at any time in the app under Profile, then Delete account. That removes your projects with their videos and slides, your uploads and your credit history. Deleting does not cancel a subscription; that is done in Settings, Apple Account, Subscriptions.

You can change the tracking choice in Settings, Privacy and Security, Tracking. You can also ask us to access, correct or delete your information by emailing hello@hicupp.com.

Children

Mocha is not directed at children under 13, and we do not knowingly collect their information.

Changes and contact

If this notice changes in a way that matters, we will update the date above and say so in the app. Questions go to hello@hicupp.com.